AI Visibility
The new search is AI chat. Check whether ChatGPT, Gemini, Claude and Perplexity can see your site — and what to fix so they cite you.
AI Visibility is a paid feature
The next wave of traffic comes from ChatGPT, Gemini and Perplexity answers. We check whether their crawlers can see your site, whether your content is shaped to get quoted, and exactly what to fix — Semrush charges enterprise prices for this. Here it starts at $9.
See paid plans →How do websites get recommended by ChatGPT & Gemini?
Can AI chatbots even see my website?
Only if their crawlers are allowed. OpenAI's GPTBot, Google-Extended (Gemini), ClaudeBot and PerplexityBot each obey robots.txt — one wrong line and you're invisible to AI search. This tool checks all of them.
What content do AI systems cite most?
Content shaped like answers: FAQ sections, question headings, step-by-step guides, statistics and comparison tables. AI answers are Q&A — pages structured as Q&A get quoted.
What is llms.txt?
An emerging standard — a plain-text file at /llms.txt that tells AI models what your site offers and which pages matter most, like a robots.txt built for AI assistants.
Does normal SEO still matter for AI search?
More than ever. AI systems ground their answers in web search results — sites that rank in Google are far more likely to appear in AI Overviews, ChatGPT search and Perplexity citations. Fix your technical SEO first, then optimize the AI-specific signals.